A Complete Guide to Shopify Plans and Pricing (2025)

Choosing the right eCommerce platform is one of the most critical decisions for a new entrepreneur. Shopify is a top contender, but understanding its pricing and fees is key to making an informed choice.

This guide breaks down Shopify's pricing structure in detail. Please note that all prices and features are current as of July 2025. For the most up-to-date information, it's always best to consult the official Shopify pricing page.

Shopify Plans and Pricing

Shopify offers several subscription plans tailored to different business sizes. Here’s a breakdown of the main plans:

Basic Shopify

Best for new eCommerce businesses, or those with occasional in-person sales.

• Price: $39/month (or $29/mo if billed annually).
• Key Features: A complete online store, blog, unlimited products, 2 staff accounts, 24/7 support, and standard reports.
• Shopify Payments Rate: Approximately 2.9% + 30¢ per online transaction.
• Third-Party Gateway Fee: An additional 2.0% transaction fee.

Shopify Plan

Ideal for growing businesses that need more staff access and better reporting.

• Price: $105/month (or $79/mo if billed annually).
• Key Features: Everything in Basic, plus 5 staff accounts, professional reports, abandoned cart recovery, and higher shipping discounts.
• Shopify Payments Rate: Approximately 2.7% + 30¢ per online transaction.
• Third-Party Gateway Fee: An additional 1.0% transaction fee.

Advanced Shopify

Suited for scaling businesses with high sales volume that require advanced data and shipping features.

• Price: $399/month (or $299/mo if billed annually).
• Key Features: Everything in the Shopify plan, plus 15 staff accounts, a custom report builder, and third-party calculated shipping rates.
• Shopify Payments Rate: Approximately 2.5% + 30¢ per online transaction.
• Third-Party Gateway Fee: An additional 0.6% transaction fee.

Shopify Plus

This is the enterprise-grade solution for very high-volume merchants.

• Price: Starts around $2,300–$2,500 per month.
• Key Features: Unlimited staff, customizable checkout, advanced APIs, multiple storefronts, and dedicated support.
• Third-Party Gateway Fee: An additional 0.2% per transaction.

Transaction and Credit-Card Fees

Shopify’s payment fees depend on your plan and gateway. If you use Shopify Payments (Shopify’s built-in gateway), there is no extra transaction fee beyond the credit-card rate. Its rates start around 2.9% + $0.30 per online sale on Basic and decrease on higher plans.

If you prefer a third-party gateway (like Stripe or PayPal), you will pay that processor’s own card rates plus Shopify’s extra fee (2% on Basic, 1% on Shopify, etc.). Because of this, many merchants use Shopify Payments where available to avoid the added fee.

Additional Costs (Apps, Themes, Integrations)

Beyond the subscription, you should budget for optional apps, themes, and services. Shopify’s theme store has many free themes as well as premium themes (usually up to $250–$350). Similarly, Shopify’s App Store offers thousands of extensions. While many have free plans, advanced features often require paid tiers ranging from a few dollars to $100+ per month. Other potential costs include purchasing a custom domain (usually $10–$20/year).

Comparing Platforms: Shopify vs WooCommerce vs BigCommerce vs Wix

Choosing a platform involves more than just Shopify’s fees. Here is a comparison with its major competitors:

Which Shopify Plan is Right for You?

• Starter/Social Sellers: If you only need to sell on social media or via links, the $5/mo Starter plan exists, but it’s not a complete online store.
• Basic Plan: Best for solo entrepreneurs or very small businesses launching an online store. It gives you everything needed to sell at a low monthly price.
• Shopify Plan: Suited to growing small businesses with multiple employees. It adds staff accounts, better reporting, and features to help scale operations.
• Advanced Plan: Ideal for larger stores with high sales volume. Its advanced reports, lower fees, and live shipping rates provide significant value at scale.
• Shopify Plus: Geared toward enterprise-level merchants who need maximum scalability, customization, and priority support.

Most new stores start on the Basic plan and upgrade as they grow. Compare the features against your business needs to pick the best fit for your e-commerce strategy.

Sources: Information is drawn from official Shopify documentation, pricing pages, and industry reviews. For the latest details, always check Shopify's official website.