Free Online Store Launch Checklist

Complete 20-step checklist to successfully launch your e-commerce store. Track your progress automatically and ensure you don't miss any critical steps.

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Track your progress through the 20 essential steps to launch your store
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  1. 1. Choose an ecommerce platform
    Select the right ecommerce platform for your business (e.g., Shopify, WooCommerce, BigCommerce, etc.).
  2. 2. Create a custom domain name
    Register a unique domain name to enhance your brand identity.
  3. 3. Choose a web hosting provider
    Ensure your website is hosted reliably. Some platforms include hosting.
  4. 4. Organize your back office
    Set up your finances, inventory, and order management processes.
  5. 5. Get any required business licenses
    Obtain necessary business licenses according to your region.
  6. 6. Confirm your billing information
    Complete your store's billing and payment information.
  7. 7. Set up tax and shipping rates
    Configure appropriate tax rates and shipping policies for your store.
  8. 8. Decide on your fulfillment process
    Plan your shipping, returns, and fulfillment workflows.
  9. 9. Develop your website's essential pages
    Create pages like About Us, Contact, FAQ, Privacy Policy, etc.
  10. 10. Conduct a content audit
    Review all website content to ensure accuracy and consistency.
  11. 11. Optimize for ecommerce SEO
    Optimize your site for search engines to improve ranking.
  12. 12. Optimize all images on your website
    Compress images to improve loading speed.
  13. 13. Audit your automated emails
    Check the content and triggers of your automated emails (order confirmations, shipping updates, etc.).
  14. 14. Test your checkout experience
    Simulate orders to ensure a smooth and secure checkout process.
  15. 15. Add your customer contact options
    Provide contact methods such as email, phone, or live chat.
  16. 16. Establish sales channels
    Set up sales channels like social media, marketplaces, or offline stores.
  17. 17. Install helpful apps and integrations
    Install apps or plugins as needed for your business.
  18. 18. Set up analytics and tracking
    Integrate tools like Google Analytics or Facebook Pixel for data tracking.
  19. 19. Build a prelaunch marketing plan
    Plan your marketing activities before launch (email, social, ads, etc.).
  20. 20. Launch your store
    Everything is ready—go live with your ecommerce store!

Why Use Our Launch Checklist?

Ensure a successful launch by following our comprehensive guide covering all critical aspects.

Complete Coverage

  • Platform selection guidance
  • Legal compliance requirements
  • Technical optimization steps
  • Marketing preparation tasks

Strategic Planning

  • Systematic approach to launch
  • Risk mitigation strategies
  • Timeline management
  • Quality assurance checks

Success Optimization

  • Conversion optimization tips
  • SEO best practices
  • Performance monitoring
  • Growth preparation steps

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Frequently Asked Questions

Get answers to common questions about launching your e-commerce store

The best platform depends on your needs. Shopify is great for ease of use, WooCommerce is flexible for WordPress users, and BigCommerce offers robust features for scaling. Consider your budget, technical skills, and business goals.
Requirements vary by country and region. In most cases, you need a business license or registration to operate legally and handle taxes. Check your local regulations before launching.
Use a mix of SEO, content marketing, social media, paid ads, and email marketing. Building an audience takes time—focus on providing value and engaging with your target customers.
Offer popular payment options like credit cards, PayPal, Apple Pay, and local methods relevant to your target market. The more options you provide, the higher your conversion rate may be.
Set clear shipping policies, choose reliable carriers, and communicate estimated delivery times. For returns, make the process simple and transparent to build trust with your customers.

Ready to Launch Your Store?

Use our comprehensive checklist to ensure you don't miss any critical steps. Track your progress and launch with confidence!

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