Free Ad ROI Calculator
Calculate ROI, ROAS, CPA and other key metrics for your Google Ads, Facebook Ads, Amazon PPC campaigns. Make data-driven decisions to optimize your advertising spend.
Platform Templates
Campaign Data
Key Metrics
Optimization Tips
• Consider improving ad targeting or landing page conversion
• Review your cost structure and pricing strategy
• Industry benchmark ROAS: 3-4x
Frequently Asked Questions
Get answers to common questions about advertising ROI and campaign optimization
What's the difference between ROI and ROAS?
ROI (Return on Investment) measures your net profit relative to your ad spend, considering all costs including product costs and operating expenses.ROAS (Return on Ad Spend) only looks at revenue generated vs. ad spend, without considering other costs. ROI gives you a better picture of actual profitability, while ROAS is useful for campaign optimization.
What are good ROI and ROAS benchmarks?
Good ROAS: 4:1 or higher (varies by industry). Good ROI: 100%+ (doubling your investment).Platform Benchmarks: Google Ads: 4:1 ROAS average, Facebook Ads: 4.2:1 ROAS average, Amazon PPC: 3.5:1 ROAS average. Remember that benchmarks vary significantly by industry, product type, and business model.
How can I improve my advertising ROI?
Optimize targeting: Focus on high-converting audiences and keywords.Improve landing pages: Better user experience leads to higher conversion rates.Test ad creatives: A/B test different headlines, images, and copy.Reduce costs: Negotiate better supplier prices or streamline operations.Increase prices: Test higher prices if demand allows.
What is LTV/CAC ratio and why does it matter?
LTV (Lifetime Value) is the total revenue you expect from a customer over their relationship with your business.CAC (Customer Acquisition Cost) is how much you spend to acquire one customer.Good LTV/CAC ratio: 3:1 or higher means sustainable growth. This metric helps you determine how much you can afford to spend on customer acquisition while maintaining profitability.
Which advertising platform should I use?
Choose based on your target audience and business type: Google Ads for intent-based searches and shopping,Facebook/Meta Ads for detailed demographic targeting and brand awareness,Amazon PPC for product-focused e-commerce with high purchase intent,TikTok Ads for younger demographics and viral content. Test multiple platforms to find your best-performing channels.
Optimize Your Ad Campaigns Today
Make data-driven advertising decisions and maximize your ROI. Our calculator helps thousands of businesses optimize their ad spend and improve campaign performance every day.