Chapter 6•Comprehensive Shopify Store Setup Guide

Chapter 6: Managing Digital Products

Understanding Digital Products in Shopify

Digital products represent a significant segment of e-commerce, offering unique advantages and challenges compared to physical goods. In 2025, Shopify has enhanced its digital product capabilities to accommodate the growing demand for downloadable content, subscriptions, and virtual services.

What Qualifies as a Digital Product

Digital products are intangible items delivered electronically rather than physically shipped. Common examples include:

Digital Media:
- E-books and PDF documents
- Music and audio files
- Video content and tutorials
- Photography and digital art
- Stock images and graphics
Software and Applications:
- Desktop software
- Mobile applications
- Plugins and extensions
- Templates and themes
- Scripts and code snippets
Educational Content:
- Online courses
- Webinar recordings
- Educational worksheets
- Study guides
- Training materials
Services Delivered Digitally:
- Design services with digital deliverables
- Consulting sessions via video
- Digital event tickets
- Memberships to online communities
- Virtual classes or workshops
Digital Tools and Resources:
- Spreadsheets and calculators
- Templates and frameworks
- Fonts and design assets
- Presets for editing software
- Digital planners and organizers

Benefits of Selling Digital Products

Digital products offer several advantages for merchants:

No Inventory Management: Digital products don't require physical storage or stock tracking.
Instant Delivery: Customers can receive their purchases immediately after payment.
Unlimited Inventory: You can sell the same digital product infinitely without restocking.
No Shipping Logistics: Eliminate shipping costs, packaging materials, and delivery delays.
Higher Profit Margins: Without manufacturing and shipping costs, margins are typically higher.
Global Accessibility: Digital products can be sold worldwide without international shipping concerns.
Automation Potential: The entire sales and delivery process can be automated.
Easy Updates: You can improve your digital products and provide updates to customers.
Scalability: Sales can grow without proportional increases in operational complexity.
Bundling Opportunities: Digital products can be easily combined or offered as add-ons to physical products.

Challenges of Digital Products

Despite their advantages, digital products present unique challenges:

Perceived Value: Customers sometimes undervalue digital products compared to physical goods.
Intellectual Property Protection: Digital products are vulnerable to unauthorized sharing.
Technical Support: Customers may need assistance accessing or using digital products.
Platform Compatibility: Ensuring your digital products work across various devices and systems.
Tax Complexity: Digital products often have different tax rules than physical goods, especially internationally.
Return Policies: Establishing fair policies for non-returnable digital items.
Customer Expectations: Managing expectations about what is included and how it will be delivered.
File Size Limitations: Large files may require special delivery methods.
Evolving Technology: Digital formats and platforms change, potentially requiring updates to your products.
Competition: Lower barriers to entry can mean more competition in digital product markets.

Understanding these benefits and challenges is essential for successfully selling digital products on your Shopify store.

Setting Up Digital Downloads

Shopify provides built-in functionality for selling and delivering digital products, with enhanced features introduced in 2025 for improved customer experience and merchant management.

Creating Digital Products in Shopify

Follow these steps to add digital products to your store:

Navigate to Products:
- Go to Products > All Products in your Shopify admin
- Click "Add product"
Enter Basic Product Information:
- Add a descriptive title
- Write a detailed description explaining what customers will receive
- Set pricing
- Add product images (screenshots, cover art, or promotional graphics)
Configure as Digital Product:
- Uncheck "This is a physical product" in the Shipping section
- This removes shipping options and address requirements at checkout
Upload Digital Files:
- Scroll to the "Files" section
- Click "Add file" and upload your digital product
- Shopify accepts most common file types (PDF, ZIP, MP3, MP4, etc.)
- Maximum file size is 5GB per file as of 2025
Set File Details:
- Add a descriptive filename
- Set download limits if desired (how many times a customer can download)
- Configure expiry time (how long the download link remains active)
Configure Inventory and Variants (if applicable):
- Even though digital products don't have physical inventory, you can still track "stock" if you're selling limited licenses
- Set up variants if offering different versions (e.g., basic vs. premium)
Add SEO Information:
- Optimize title, description, and URL for search engines
- Add relevant tags and product categories
Preview and Publish:
- Review all information
- Set product status to "Active"
- Click "Save"

Digital Product Delivery Methods

Shopify offers several methods for delivering digital products to customers:

Automatic Download Links:
- The default method for most digital products
- Customers receive download links via email after purchase
- Links also appear in their order status page
- You can customize the email template in Settings > Notifications > Order confirmation
Customer Account Downloads:
- If you enable customer accounts, purchases appear in their account dashboard
- Provides a centralized location for customers to access all their digital purchases
- Useful for customers who make multiple purchases
Third-Party Delivery Services:
- For specialized needs, you can integrate with services like:
  - SendOwl for enhanced digital rights management
  - FetchApp for larger files or more complex delivery needs
  - Sky Pilot for subscription-based digital content
  - These services connect to Shopify through apps
Manual Delivery:
- For highly customized products or services
- After purchase, you manually send files or access information
- Useful for personalized digital products or consulting services
- Can be automated with workflow apps
Streaming Content:
- For video or audio content that shouldn't be downloaded
- Requires third-party apps or services
- Provides greater control over how content is consumed
API-Based Delivery (for software or apps):
- Generate and deliver license keys or activation codes
- Integrate with your software's licensing system
- Requires custom development or specialized apps

Best Practices for File Preparation

Properly preparing your digital files ensures a smooth customer experience:

File Formatting:
- Use widely compatible formats (PDF for documents, MP3 for audio, MP4 for video)
- Consider providing multiple formats for maximum compatibility
- Test files on different devices and operating systems
File Organization:
- Use clear, descriptive filenames
- Include version numbers if applicable
- For multiple files, organize in a logical folder structure and compress into a ZIP file
File Optimization:
- Compress files appropriately to balance quality and download size
- Consider connection speeds of your target audience
- For large files, provide download instructions and size information
File Protection:
- Add watermarks to PDFs or images if appropriate
- Consider password protection for sensitive content
- Include copyright notices and usage terms within the files
Documentation:
- Include a README file with installation or usage instructions
- Provide system requirements or compatibility information
- Add a contact method for technical support
Quality Assurance:
- Test all files before uploading to ensure they open correctly
- Verify that all content is complete and correctly formatted
- Have someone else test the download and usage process
Updates and Versioning:
- Establish a system for tracking versions
- Plan how updates will be delivered to existing customers
- Document changes between versions

Licensing and Terms of Use

Clear licensing and terms of use are essential for digital products to protect your intellectual property and set customer expectations.

Creating Digital Product Licenses

A well-crafted license agreement clarifies how customers can use your digital products:

Types of Licenses to Consider:
- Single-user license (personal use only)
- Multi-user license (for teams or families)
- Commercial license (for business use)
- Extended license (for derivative works)
- Subscription license (time-limited access)
- Perpetual license (lifetime access)
Key Elements to Include:
- Scope of use (what customers can and cannot do)
- Number of users or installations permitted
- Duration of the license
- Attribution requirements
- Redistribution restrictions
- Modification permissions
- Commercial usage rights
- Support and update terms
License Delivery:
- Include license terms in the digital product itself
- Send license information in the order confirmation email
- Require license acceptance before download
- Consider digital signature or acceptance tracking for high-value products
License Enforcement:
- Technical measures (activation keys, DRM)
- Honor system with clear terms
- Watermarking or personalization of delivered files
- Monitoring for unauthorized distribution

Developing Terms of Use

Beyond the license, comprehensive terms of use protect both you and your customers:

Essential Components:
- Refund policy for digital goods
- Technical support availability and limitations
- Compatibility information and requirements
- Intellectual property rights statement
- Liability limitations
- Privacy policy regarding user data
- Dispute resolution process
Displaying Terms Effectively:
- Include terms on product pages
- Require acknowledgment during checkout
- Send terms with order confirmation
- Make terms accessible from your store's footer
- Use clear, understandable language
International Considerations:
- Adapt terms for different jurisdictions
- Address country-specific consumer rights
- Consider language translations for global markets
- Comply with regional digital goods regulations
Regular Review and Updates:
- Schedule periodic reviews of your terms
- Update terms as your products evolve
- Notify existing customers of significant changes
- Maintain an archive of previous versions

Legal Considerations for Digital Products

Digital products have unique legal requirements that differ from physical goods:

Copyright Protection:
- Register copyright for valuable original works
- Include copyright notices in all materials
- Consider how to handle copyright infringement
- Understand fair use limitations
Digital Rights Management (DRM):
- Decide whether to implement technical protection measures
- Balance security with customer convenience
- Clearly communicate any DRM restrictions
- Consider the impact on user experience
Consumer Rights:
- Understand digital product consumer protection laws
- Be aware that many regions have "cooling off" periods
- Clearly state if immediate access voids cancellation rights
- Provide preview or sample content when possible
Tax Implications:
- Digital products often have different tax treatment
- VAT/GST may apply based on customer location rather than your location
- Some jurisdictions have specific digital taxes
- Shopify helps automate much of this, but understanding the basics is important
Accessibility Requirements:
- Consider legal requirements for accessibility
- Provide alternative formats when necessary
- Include accessibility information in product descriptions
- Follow best practices for accessible digital content
Data Protection:
- If your digital products collect user data, comply with privacy laws
- Disclose data collection practices
- Secure any personal information collected
- Consider GDPR, CCPA, and other privacy regulations

Working with a legal professional to develop or review your digital product terms is highly recommended, especially for high-value products or when selling internationally.

Pricing Strategies for Digital Products

Digital products require different pricing approaches than physical goods due to their unique cost structure and customer perceptions.

Determining Value for Digital Products

Setting the right price starts with understanding the value your digital product provides:

Value-Based Pricing Factors:
- Time saved by using your product
- Problems solved or pain points addressed
- Unique knowledge or expertise provided
- Quality and production value
- Ongoing utility or entertainment value
- Competitive alternatives
Cost Considerations:
- Development time and expertise
- Production costs (design, editing, recording)
- Platform fees and transaction costs
- Marketing expenses
- Customer support requirements
- Updates and maintenance
Market Research Methods:
- Competitor pricing analysis
- Customer surveys and feedback
- A/B testing different price points
- Industry benchmarks
- Focus groups or user interviews
- Pilot launches with early adopters
Perceived Value Enhancement:
- Professional presentation and packaging
- High-quality preview content
- Social proof and testimonials
- Detailed explanation of benefits
- Comparison charts showing value
- Money-back guarantees

Popular Digital Product Pricing Models

Consider these proven pricing strategies for digital products:

One-Time Purchase:
- Traditional single payment for perpetual access
- Simple to understand and implement
- Good for standalone products with defined value
- Can include tiered pricing for different versions
Subscription Model:
- Recurring payments for ongoing access
- Provides predictable revenue
- Appropriate for regularly updated content
- Can offer different tiers (basic, premium, professional)
- Shopify's subscription APIs and apps make this easier in 2025
Freemium Approach:
- Basic version free, premium features paid
- Builds audience and demonstrates value
- Converts free users to paying customers
- Requires careful feature segmentation
Pay-What-You-Want:
- Customers choose their price (with or without minimum)
- Works well for creative content and cause-related products
- Can generate goodwill and word-of-mouth
- May attract more customers at lower average price
Tiered Pricing:
- Multiple versions at different price points
- Caters to different customer segments
- Increases average order value
- Provides clear upgrade path
Bundle Pricing:
- Combining multiple products at a discount
- Increases perceived value
- Raises average order value
- Introduces customers to more of your catalog
Usage-Based Pricing:
- Charging based on consumption or usage
- Aligns price with received value
- Common for API access or processing services
- Requires tracking and billing infrastructure

Implementing Price Testing

Optimize your pricing through systematic testing:

A/B Testing Methodology:
- Test different price points with similar audiences
- Measure conversion rates and total revenue
- Run tests long enough for statistical significance
- Control for external factors like promotions or seasonality
Price Sensitivity Analysis:
- Survey potential customers about price thresholds
- Identify maximum acceptable price points
- Determine price elasticity for your product
- Find optimal price-volume balance
Promotional Testing:
- Limited-time discounts to gauge price sensitivity
- Early-bird or launch pricing
- Seasonal promotions
- Discount codes for specific segments
Value Proposition Testing:
- Same price, different feature emphasis
- Different packaging of the same features
- Various positioning strategies
- Alternative benefit statements
Competitive Response Monitoring:
- Track how competitors react to your pricing
- Assess market positioning
- Identify sustainable competitive advantages
- Adjust strategy based on market feedback

Digital Product Pricing Best Practices

Follow these guidelines for effective digital product pricing:

Avoid Underpricing:
- Low prices can signal low quality
- Consider the perceived value, not just costs
- Remember that digital products often deliver significant value
- Price based on outcomes, not inputs
Communicate Value Clearly:
- Explicitly state benefits and outcomes
- Quantify value when possible (time saved, results achieved)
- Use comparison charts to illustrate differences between options
- Show examples of the product in use
Create Price Anchoring:
- Offer multiple tiers to provide context
- Position your preferred option between alternatives
- Use "compared to" pricing when appropriate
- Reference industry standards or alternatives
Consider Psychological Pricing:
- Test charm pricing (e.g., $19.99 vs. $20)
- Evaluate round numbers for premium products
- Reduce "pain points" by breaking down to daily/monthly cost
- Use price presentation to reinforce positioning
Implement Strategic Discounting:
- Avoid constant discounting that devalues your product
- Use limited-time offers to create urgency
- Consider loyalty discounts for repeat customers
- Create bundle discounts for multiple purchases
Adapt to Different Markets:
- Consider regional pricing strategies
- Adjust for different currencies and purchasing power
- Develop market-specific versions if necessary
- Use Shopify Markets to implement regional pricing

Using Apps for Enhanced Digital Product Management

While Shopify's built-in digital download functionality works well for basic needs, apps can provide enhanced capabilities for more complex digital product businesses.

Popular Digital Product Apps in 2025

These specialized apps extend Shopify's native capabilities:

Digital Downloads Advanced:
- Enhanced file delivery options
- Better customer access management
- Improved analytics on downloads
- Support for larger file sizes
- Serial number and license key generation
SendOwl for Shopify:
- Robust DRM protection
- Stamping files with customer information
- Secure streaming options
- Pay-what-you-want pricing tools
- Affiliate program management
Bold Subscriptions:
- Recurring billing for digital content
- Customer subscription management portal
- Flexible billing cycles
- Free trials and setup fees
- Dunning management for failed payments
Sky Pilot:
- Drip content delivery
- Membership site integration
- Course and module organization
- Student progress tracking
- Quiz and assessment tools
FetchApp:
- Unlimited file hosting
- Bandwidth monitoring
- Detailed download analytics
- Expiring download links
- API for custom integrations
DigiCom:
- Serial number generation and validation
- Software license management
- Automated key delivery
- License activation tracking
- Support for multiple license types
Easy Digital Products:
- Simple setup for beginners
- External file hosting support
- Customizable download pages
- Automatic delivery emails
- Basic analytics

Selecting the Right App for Your Needs

Consider these factors when choosing digital product apps:

Product Type Compatibility:
- Ensure the app supports your specific digital product format
- Check file size limitations
- Verify compatibility with your delivery method
- Confirm support for any special features (streaming, licensing, etc.)
Integration Requirements:
- Check compatibility with your theme
- Verify integration with other apps you use
- Assess impact on store performance
- Consider API needs for custom functionality
Security Features:
- Evaluate DRM options if needed
- Check download protection methods
- Assess license key security
- Review data protection practices
Customer Experience:
- Test the download process from the customer perspective
- Evaluate email notifications and instructions
- Check mobile compatibility
- Assess account management features
Merchant Dashboard:
- Review reporting and analytics capabilities
- Check ease of managing products and customers
- Evaluate bulk operation capabilities
- Assess troubleshooting tools
Support and Reliability:
- Check app reviews and ratings
- Verify support response times
- Assess documentation quality
- Confirm update frequency and longevity
Pricing Structure:
- Compare monthly costs
- Check for transaction fees or bandwidth charges
- Verify if pricing scales with sales volume
- Assess ROI based on your business model

Implementing App Workflows

Create efficient workflows to manage your digital products:

Order Fulfillment Automation:
- Configure automatic delivery settings
- Set up order tagging for tracking
- Create customer segmentation based on purchases
- Establish notification systems for fulfillment issues
Customer Access Management:
- Define access duration policies
- Set up renewal reminders
- Configure access level changes
- Establish processes for access revocation if needed
Content Update Distribution:
- Create systems for notifying customers of updates
- Establish version control processes
- Define update eligibility rules
- Set up delivery mechanisms for new versions
Support Request Handling:
- Create templates for common support issues
- Establish troubleshooting protocols
- Set up access verification processes
- Define escalation procedures
Analytics and Optimization:
- Schedule regular review of download metrics
- Track completion rates for content consumption
- Monitor customer engagement patterns
- Use data to inform product improvements

Protecting Digital Content

Digital products are vulnerable to unauthorized sharing and piracy. Implementing appropriate protection measures helps safeguard your intellectual property while maintaining a positive customer experience.

DRM vs. Watermarking

Consider these protection approaches based on your needs:

Digital Rights Management (DRM):
- Definition: Technical measures that control how digital content can be used
- Advantages:
  - Restricts unauthorized copying and sharing
  - Limits device usage or installations
  - Can enforce time-limited access
  - Provides technical enforcement of license terms
- Disadvantages:
  - Can create friction for legitimate customers
  - May require specialized software for access
  - Can be circumvented by determined users
  - Often requires ongoing technical maintenance
- Best for: High-value software, premium video content, subscription services
Watermarking:
- Definition: Embedding identifying information within the content itself
- Types:
  - Visible watermarks (logos, names, purchase information)
  - Invisible watermarks (encoded data detectable with special tools)
  - Personal watermarks (including customer information)
- Advantages:
  - Doesn't interfere with legitimate use
  - Creates accountability without technical restrictions
  - Helps identify sources of leaked content
  - Generally simpler to implement than DRM
- Disadvantages:
  - Doesn't prevent copying, only discourages it
  - Can be removed with sufficient effort
  - May affect content quality if implemented poorly
- Best for: PDFs, images, educational materials, business documents
Social DRM:
- Definition: Embedding personal customer information visibly in the content
- Examples:
  - "Purchased by [Customer Name]" on each page
  - Customer email or order number in headers/footers
  - Personalized introduction page
- Advantages:
  - Creates psychological barrier to sharing
  - Doesn't require special software
  - Maintains good user experience
  - Easy to implement
- Disadvantages:
  - Can be removed with editing tools
  - May feel intrusive to some customers
  - Less effective than technical DRM
- Best for: E-books, reports, templates, worksheets

Technical Protection Measures

Depending on your product type, consider these technical approaches:

For Document Products (PDFs, etc.):
- Password protection with customer-specific passwords
- Print and copy restrictions
- Document expiration settings
- Secure PDF delivery apps
For Video Content:
- Streaming instead of downloadable files
- Encrypted video players
- Domain-restricted embedding
- Signed URL access with expiration
For Software and Applications:
- License key activation
- Online validation requirements
- Feature-based licensing
- Machine binding (limiting installations)
For Audio Content:
- Encrypted audio formats
- Specialized players with DRM
- Streaming with download prevention
- Fingerprinting technology
For Images and Graphics:
- Low-resolution previews with high-resolution delivery
- Visible watermarking
- Metadata embedding
- Tiled delivery for large images

Legal Protection Strategies

Complement technical measures with legal protections:

Copyright Registration:
- Formally register copyright for valuable works
- Document creation process and ownership
- Use proper copyright notices on all materials
- Consider international copyright protection for global sales
Clear License Terms:
- Develop comprehensive end-user license agreements
- Specify permitted and prohibited uses
- Define the consequences of violations
- Make terms easy to understand
Terms of Service:
- Include digital product-specific clauses
- Address sharing and redistribution
- Define account termination conditions
- Specify dispute resolution procedures
Monitoring and Enforcement:
- Implement regular searches for unauthorized distribution
- Use digital fingerprinting services to find copies
- Establish a process for DMCA takedown notices
- Consider services that monitor for infringement
Customer Education:
- Explain the value of respecting intellectual property
- Provide information about how piracy harms creators
- Offer legitimate sharing options when appropriate
- Make it easy to purchase additional licenses

Balancing Protection and User Experience

Finding the right balance is crucial for customer satisfaction:

Assess Your Risk Level:
- Consider the value and nature of your content
- Evaluate your target audience and their technical sophistication
- Analyze the potential impact of unauthorized sharing
- Research common practices in your specific industry
Layer Your Approach:
- Start with less restrictive measures
- Add additional protection for higher-value content
- Combine technical, legal, and social approaches
- Create different protection tiers for different products
Focus on Customer Experience:
- Test the complete customer journey
- Minimize steps required to access purchases
- Provide clear instructions for any technical requirements
- Offer prompt support for access issues
Consider Legitimate Use Cases:
- Allow for reasonable personal backup
- Support usage across customer's own devices
- Provide methods for legitimate sharing (family plans, team licenses)
- Create upgrade paths for expanded usage needs
Measure and Adjust:
- Monitor customer feedback about protection measures
- Track support requests related to access issues
- Assess the effectiveness of your protection strategy
- Be willing to adjust if protection measures cause problems

Handling Customer Access and Downloads

Creating a smooth, trouble-free experience for customers accessing their digital purchases is essential for satisfaction and reducing support requests.

Optimizing the Customer Download Experience

Make accessing digital products as simple as possible:

Clear Post-Purchase Instructions:
- Provide immediate on-screen guidance after purchase
- Include detailed instructions in order confirmation emails
- Create product-specific download guides when needed
- Use plain language and avoid technical jargon
Streamlined Access Methods:
- Minimize clicks required to reach downloads
- Provide direct download links when secure
- Create customer account dashboards for multiple purchases
- Enable one-click access when possible
Download Page Optimization:
- Design clean, focused download pages
- Include product images for easy identification
- Provide clear file information (size, format, version)
- Add basic usage instructions
Mobile Considerations:
- Ensure download links work on mobile devices
- Provide guidance for mobile download handling
- Consider file size limitations on mobile connections
- Test the complete mobile download experience
Download Confirmation:
- Confirm successful downloads
- Provide next steps after downloading
- Offer installation or usage guidance
- Include support contact information

Managing Large Files

For products with substantial file sizes, implement these strategies:

File Compression Techniques:
- Use appropriate compression formats (ZIP, RAR, etc.)
- Split very large files into manageable parts
- Optimize media files without quality loss
- Consider different compression options for different download speeds
Cloud Storage Integration:
- Use services like Google Drive or Dropbox for very large files
- Implement direct-to-cloud delivery options
- Provide alternative download methods
- Consider specialized large file delivery apps
Download Managers and Resumable Downloads:
- Support pause and resume functionality
- Provide download manager recommendations
- Implement chunked download technology
- Ensure downloads can recover from interruptions
Delivery Alternatives:
- Offer physical media shipping options for extremely large files
- Provide lower-resolution alternatives when appropriate
- Consider progressive or partial downloads
- Implement streaming options for media content
Connection Optimization:
- Use content delivery networks (CDNs) for faster downloads
- Implement adaptive delivery based on connection speed
- Provide estimated download times
- Offer scheduled downloads for large files

Troubleshooting Common Access Issues

Prepare for and address these frequent customer challenges:

Lost Download Links:
- Create a self-service link recovery system
- Send reminder emails with download information
- Store purchases in customer accounts for easy access
- Implement a simple support process for link requests
Expired Download Links:
- Set reasonable expiration timeframes
- Provide clear expiration information
- Offer link renewal options
- Consider permanent access for certain product types
Compatibility Problems:
- Clearly state system requirements upfront
- Provide detailed compatibility information
- Offer alternative formats when possible
- Create troubleshooting guides for common issues
File Corruption Issues:
- Implement file verification methods (checksums)
- Provide easy ways to report and resolve corruption
- Offer alternative download methods
- Test downloads regularly to ensure integrity
Access Credential Problems:
- Create self-service password reset options
- Implement secure but user-friendly authentication
- Provide clear login instructions
- Offer account recovery methods

Creating a Self-Service Support System

Reduce support requests with proactive resources:

Product-Specific Knowledge Base:
- Create detailed FAQs for each digital product
- Provide illustrated guides for common procedures
- Include video tutorials for complex products
- Address known issues and solutions
Automated Support Tools:
- Implement chatbots for common questions
- Create automated troubleshooters
- Develop self-service diagnostic tools
- Offer interactive guides
Community Support Options:
- Create user forums or discussion groups
- Encourage customer-to-customer assistance
- Highlight common solutions and workarounds
- Moderate and participate in community discussions
Feedback Collection:
- Gather information about access difficulties
- Survey customers about their download experience
- Track common support themes
- Use feedback to improve processes
Proactive Communication:
- Alert customers to known issues
- Provide advance notice of updates or changes
- Send reminders about expiring access
- Communicate system requirements changes

By implementing these strategies for digital product management, you'll create a seamless experience for your customers while protecting your intellectual property and maximizing the value of your digital offerings. As the digital product market continues to grow, Shopify's evolving tools and third-party apps provide increasingly sophisticated options for merchants to succeed in this space.